questionText: To ask the Secretary of State for Transport, what expenditure has been incurred to date on the introduction of the Great British Railways brand; what estimate she has made of the cost of implementing that brand across the rail network; how much of that expenditure relates to (i) train repainting and livery, (ii) station signage, (iii) staff uniforms, (iv) marketing and communications, (v) digital services and ticketing applications and (vi) consultancy and design services; and over what period those costs will be incurred.
answerText: The introduction of the Great British Railways (GBR) brand marks a move to the railway putting passengers and the public interest first. It is being designed to maximise opportunities to grow revenue while ensuring value for money for the taxpayer. We are...
heading: Great British Railways: Marketing