questionText: To ask the Secretary of State for Transport, what estimate she has made of the total cost of introducing the Great British Railways brand, including expenditure on train liveries, station signage, staff uniforms, marketing materials, digital platforms and associated implementation costs.
answerText: The introduction of the Great British Railways (GBR) brand marks a move to the railway putting passengers and the public interest first. It is being designed to maximise opportunities to grow revenue while ensuring value for money for the taxpayer. We are...
heading: Great British Railways: Marketing