questionText: To ask the Minister for the Cabinet Office, if he will publish the Government Communication Service guidance entitled Guidelines for influencer marketing; and whether influencers must declare the source of their government funding.
answerText: There are no current plans to publish the Guidance for Influencer Marketing. As per Advertising Standards Authority regulation, influencers must make sure ‘advert’ or ‘#Ad’ is clearly visible at the start of any paid for influencer content and it is obvio...
heading: Government Communication Service: Marketing