questionText: To ask the Minister for the Cabinet Office, pursuant to the Answer of 3 September 2025, to Question 70477, on Cabinet Office: Marketing, how much has been spent on digital influencers by the New Media Unit since its establishment.
answerText: The total amount spent on digital influencer marketing by the New Media Unit since its establishment is £114,796.51. This investment has supported multiple campaigns of varying scale and reach. Influencers have proven to be effective in reaching audiences...
heading: Cabinet Office: Social Media