questionText: To ask the Secretary of State for Business and Trade, with reference to the transparency data entitled Key Performance Indicators (KPIs) for government’s most important contracts, Data for October to December 2025 for all departments, published on 31 March 2026, for what reason the UK Export Finance contract for Media Buying Services with Optimum Media Buying Limited requires the supplier to ensure 33% multicultural representation by year 2 in the media advertising; and what the definition used is for multicultural representation.
answerText: The contract in question was called off in 2022 under the previous government from the Crown Services Framework, RM6123 Media Services. That framework required suppliers to consider social value policy themes, and to support contracting authorities to del...
heading: UK Export Finance: Media