questionText: To ask the Chancellor of the Exchequer, with reference to the answer of 11 March 2026 to Question 117539, on Revenue and Customs: Social Media, who was the specialist agency used to hire the social media influencers for HMRC; and how much was spent on influencers.
answerText: HMRC is working with Pablo/ Unlimited Group as its specialist agency to support engagement with social media influencers. Between July 2024 and 31 March 2026, HMRC spent £436,700 on influencer activity, exclusive of agency fees. On average, HMRC’s influen...
heading: Revenue and Customs: Social Media