questionText: To ask the Chancellor of the Exchequer, how much HMRC has spent on social media influencers through (a) Pablo in partnership with the Unlimited Group and (b) OmniGov since July 2024.
answerText: Spend since July 2024 totals £436,700 through Pablo/Unlimited Group (excluding agency fees) and £85,719 through OmniGov. This expenditure has primarily been directed at campaigns promoting digital channels for interacting with HMRC. In 2025, this activity...
heading: Revenue and Customs: Social Media