questionText: To ask the Secretary of State for Education, with reference to the Answer of 31 October 2025 to Question 77988 on Department for Education: Social Media, how much has been spent on influencers in aggregate since 4 July 2024; and on which campaigns and programmes.
answerText: Influencer marketing is a credible paid communications channel used in government advertising campaigns to reach target audiences, particularly those that traditional channels find hard to reach. The department works with influencers across a range of act...
heading: Department for Education: Social Media