questionText: To ask the Secretary of State for Transport, what assessment she has made of the effect of introducing the Great British Rail branding on existing regional identities and heritage railway liveries; whether she plans to permit local or heritage-specific variations within the national brand; and what plans she has to evaluate the impact of the new branding on public confidence, passenger satisfaction and perceptions of value for money.
answerText: In developing the new brand for Great British Railways (GBR), the Secretary of State has carefully considered how to preserve Britain’s iconic railway history. With that in mind, many heritage names like Great Western Railway and London North Eastern Rail...
heading: Great British Railways: Marketing