questionText: To ask the Secretary of State for Work and Pensions, whether her Department has spent money on promotion through social media influencers since July 2024.
answerText: The Department for Work and Pensions has spent money on social media influencers since July 2024. Influencers can be effective in reaching audiences that the Government and traditional marketing channels find hard to reach.
heading: Department for Work and Pensions: Social Media